When I first started at School Outfitters their branding was extremely inconsistent, old logos were still used on sales materials and emails were designed from scratch with each send.
My goals at School Outfitters were to create updated brand guidelines, templated standards for emails and sales materials, and new systems that allowed for variations within a set framework.
By designing new business cards, brochures, sell sheets, direct mail pieces, emails and more, I was able to reign in School Outfitters’ branding while being able to swap out copy and imagery for new variations.
This brochure was created to introduce a new product line from School Outfitters. The goals of the brochure were to educate on new learning approaches and demonstrate the benefits of Learniture products.