Exact Media Rebranding to Exact Sampling

I was tasked with rebranding our Exact Media logo and materials to “Exact Sampling” in order to differentiate the core product from the sister and parent companies.

After working through many iterations of home/surprise/sample icons, I landed on this version. It’s clean and fresh with references to a roofline, a shopping bag handle and movement.

The blue and orange color scheme was then applied to existing marketing materials to refresh them for the sales team.